Our Story


Photo by Phoebe Landrum Photography
Kim "Finesse"  Franks 

Founder & Lead Curator of Liberated Roots Collection

Fierce, fabulous and fashionable! Kim "Finesse" Franks wears her many hats stylishly! Originally from Memphis, TN, The Ohio State University Undergrad and Honors Graduate from Howard University School of Law, pivoted from her private legal practice to procure a place in the fashion industry where Black Creatives are seen, valued and empowered. 
A transplant, she moved to St. Louis, MO in 2000 to marry her love and start a family. Only 2 years into her private practice, she took a pause to prepare for the birth of her first child. Fast forward a decade and a half, and amongst the whirlwind of balancing community and home life, she was shook to the core by the murders of Trayvon Martin, to Michael Brown and George Floyd and countless state sanctioned acts of violence against brown boys.
As an African American woman raising 3 brown boys she shared pain that resonated through the Black community at the atrocities and injustice. Determined and driven, she couldn't sit by and do nothing. Inspired to do good, she envisioned a way to re-imagine a future that's free from systemic oppression and inequity, a future where we all thrive. 
A place where we are inspired to care for each other and the earth. 
Introducing

Liberated Roots Collection

Now 2 years old since its birth, Liberated Roots Collection (LRC) is an eclectic, inclusive, creative platform that caters to helping sustain and supporting the work of Black makers while also connecting shoppers to eco-friendly, responsibly sourced, high-quality goods.  
 

In addition to our online store, we are available for in-person shopping at our storefront located at 2216 S. Jefferson Ave. We also host and participate in pop-ups locally and beyond. 

Our storefront hours are Thurs-Sat 11am-6 pm and by appointment.

Join our mailing list, and look out for updates on our event schedule, special deals, new items, lifestyle and fashion tips, and encouragement! 

 

@shopliberatedroots on Instagram and Facebook!