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Iyoba is a Black woman-owned beauty company that handcrafts organic products for the natural care of hair, body, and home.
Efiya Asabi founded Iyoba in 1999 from a journey to heal her son's eczema. This small-batch made product line is inspired from knowledge and recipes passed down from Efiya's mother and grandmother.
Iyoba is an environmentally conscious brand rooted in harmony between nature and living beings.
We love that Iyoba products are kind to our bodies, and with their pursuit of zero waste, recycling and conscious minimalism, they are also kind to our environment.❤🌏